Pinterest is popular as a visual search engine that shows ideas and inspiration for its users. Many bloggers utilize Pinterest SEO at the beginning of their blogging journey because it can drive free traffic faster than Google. Not only that, the life span for your pins can last longer compare to other social media. It means Pinterest can keep bringing residual traffic to your website.
But, do you know that not all niches will be Pinterest friendly. There are some certain best niches for Pinterest while others may not. It means different niches will have different results on Pinterest. For example, if your business niche is on the Pinterest-friendly niche, you will get more impressions, clicks, and followers than other niches that are not Pinterest-friendly.
In this blog post, you will learn several things, such as knowing which niches perform best on Pinterest, knowing if your niche can work on Pinterest, and what to do if your niche is not Pinterest-friendly. However, before we start, we will need to know first why do people use Pinterest.
Table of Contents
Why Do People Use Pinterest?
People using Pinterest to find inspiration and ideas. They are looking for solutions, tutorials, products, brands, and new projects. If you find your niches can fulfill those needs, you may serve the Pinterest audience with your business or content.
It’s like a library of ideas and inspiration for Pinterest users. Hence, as a business owner or content creator, you can utilize Pinterest to reach audiences that are ready to buy your products or services.
Even though top brands also jump into Pinterest to market their products, but according to Pinterest, 95% of the Pinterest users are searching for unbranded terms, which is good news for you. It means you have the same opportunity with other popular brands since the audience on Pinterest is actively looking for new products and ideas to purchase.
Most Popular Niches on Pinterest
It’s important to understand that not all niches will perform well on Pinterest. If you want to utilize Pinterest to drive huge traffic to your site, you will need to know whether your niche is Pinterest-friendly niches or not.
Since different niches have different audience sizes on Pinterest, it will determine how many impressions, clicks, and followers you can get. Then, you may be asking how to know which Pinterest niches will perform best? You can use Pinterest audience insight to check the specific niche’s audience size, which is available on your Pinterest business account.
Based on the Pinterest audience insight above, you can see that some niches have % audience of more than 40% from all Pinterest users. It means certain types of content will perform well on Pinterest compared with others. Those top Pinterest-friendly niches are home décor, food, fashion, beauty, DIY, travel, and gardening.
Best Niches for Pinterest Perform Fairly Well Also
Other niches on Pinterest perform fairly well also with an audience size of around 25-35%, such as animals, quotes, parenting, electronics, health, and gardening. If your business is around those niches, it will help you to get more impressions, clicks, and followers.
Having a large audience size on Pinterest for your niche bring benefit for your business. For example, if you run an eCommerce store, your product pin can reach a wider audience. You can also build a blog on your eCommerce store to drive traffic through article pins to funneling your customer into purchasing the products.
If you’re a blogger with a Pinterest-friendly niche. You will have a greater chance to monetize your blog from Pinterest traffic using ad placement like Google Adsense, Monumetric, Ezoic, and Mediavine.
Well, even though the Pinterest audience insight has given you information on which niche will perform well on Pinterest. It doesn’t mean you will not utilizing Pinterest even If your niche has a smaller audience size, such as below 10%. You can research and validate on Pinterest whether your niche still can perform well or not, which I will discuss in the next section.
How to Know if My Niche Work on Pinterest?
Well, you have known what niche can work well on Pinterest based on the quantitative data provided by Pinterest audience insight. How about if your business niche is about finance, which is only 6% of all Pinterest users. Will it stop you from working on Pinterest Marketing for your business? For sure not.
You can use several validation methods below to confirm whether your niche can work on Pinterest or not, even though the audience percentage is small or even not showing any number. So don’t give up yet! Instead, just do these validation methods below to decide whether your niche can work on Pinterest.
Top Pinterest Accounts on your Niche
The first thing you can do is to check whether there are top Pinterest accounts in your niche. Then, you can search for a popular term on your niche and sort by People. For example, let’s say you want to check the finance niche on Pinterest. You can type “finance” on the Pinterest search bar and sort by People. Here you will find several top finance Pinterest accounts.
Based on the results above, we can see that most of them have big followers and monthly views, which is a good indication for the finance niche on Pinterest.
Pinterest Keyword Trend
Second, you can check some popular keywords on your niche on Pinterest to see whether the demand for keywords has a trend on Pinterest. Let’s see an example below shows that the “marketing strategy social media” term has a search trend on Pinterest.
It means social media and marketing have demand on Pinterest. You can advertise your business if you have social media agency or blogging about social media marketing. Not only that, you can also compare how was the search trend compare with other niche topics. Let’s say you will compare it with the blogging niche, which doesn’t have any percentage audience on Pinterest audience insight.
Even though blogging and social media niches don’t have the exact percentage audience size shown on the Pinterest audience insight. It doesn’t mean there is no interest in those niches on Pinterest. Both blogging and social media terms still have demand based on the Pinterest trend. So it’s a good opportunity to start your Pinterest marketing if your business on that niche.
Pinterest Search Bar Keyword Recommendation
Third, you can do another validation on the Pinterest search bar by typing several popular keywords on your niche. If the Pinterest search bar shows some keywords suggestion, it means those keywords have high volume search, which means there is a demand.
You can also double-check on the Pinterest trend feature if any of those terms have demand trends on Pinterest. Both Pinterest trend and Pinterest search bar can complement each other to validate demand on your niche.
Let’s see an example for the dropshipping niche on Pinterest. If you type dropshipping on the Pinterest search bar. You will find there is several keywords recommendation from Pinterest about drop shipping which means there is a demand on those terms.
But when you check on the Pinterest trend, you will not find any Pinterest trend for dropshipping terms. It means there is no trending volume for dropshipping.
However, it doesn’t mean you can’t promote dropshipping content on Pinterest. You can promote dropshipping content with other popular search terms such as online business ideas, which have sufficient Pinterest trends and still covers dropshipping.
Pinterest Pin Engagement
Another technique you can use is validating Pinterest pin engagement on your niche. It can be accurate enough to know whether your niche has interest for the Pinterest audience. A simple basic check on Pinterest pin engagement, such as likes and comments, will help you validate whether your niche can work on Pinterest.
You can use 4-6 keyword trends and keyword suggestions on your niche to search competitor pin images. Then, if you see the pin images have a lot of likes and comments. Then, surely Pinterest is a good place for your niche. Here is an example pin about saving money tips in the finance niche with good engagement, 391 loves, and 7 comments.
If you find out that all the pin images are shown without any likes and comments. It may be an indication that your niche is not a good fit on Pinterest. You may need to consider moving on to another social media platform to grow your audience or trying to provide better pin images than your competitor.
Pinterest Traffic Percentage on SimilarWeb
In the end, what really matters for your Pinterest marketing is traffic to your site. You can use the last validation to confirm how much the percentage of Pinterest traffic coming to those top Pinterest account websites
Using SimiliarWeb will allow you to check the percentage of the Pinterest traffic sent to the website. Please kindly note, not all websites will have sufficient data to show this data. But, at least nothing wrong to try and check whether those top Pinterest account websites on your niche have some percentage traffic coming from Pinterest.
If you found out that the website has some percentage traffic from Pinterest based on SimiliarWeb. Then, for sure, it’s strong validation that your niche has its audiences on Pinterest, which is good.
Let’s see an example of a budgeting couple Pinterest account, which is a successful finance blog on Pinterest. Budgeting couple can drive huge traffic mainly from Pinterest, even though the Pinterest audience size is only 6% based on Pinterest audience insight. Here you can see the statistic data from SimilarWeb for budgeting couple website.
The key takeaway here is if you see another website on your niche has some percentage of Pinterest visitors based on SimiliarWeb. Then, it will be worth working on Pinterest to promote your business. You can spy on their keywords, pins, boards, and profile to reverse engineer for your business.
What to do if my Pinterest niche audience size is too small?
Well, how about if you find out that your Pinterest niche audience size is too small, like finance which only has 6% of all Pinterest users. There are two ways you can do to increase your reach on Pinterest.
Expanding Cross-Related Niche
Let’s say you’re in the finance niche. Even though the audience size is only 6% of Pinterest users, it doesn’t mean you can’t tap into other areas like home décor, frugal living, traveling, food, and DIY Furniture.
For example, you can write content like traveling on a budget, which is still on a traveling niche but from a personal finance touch. The same rule applied to DIY furniture on a budget and budget-friendly meal plan. Using this strategy, you can expand to other niches and tap the larger audience size on Pinterest without having to create a new blog or completely change your niche.
This is the best strategy I would like to recommend for you if your audience size is small on Pinterest. Expanding your niche to other related niches can help you reach a wider audience on Pinterest, which means more impressions, clicks, and followers.
Pivoting to Best Niches for Pinterest
This strategy can be used for bloggers but is not suitable for eCommerce store owners. You can switch your Pinterest niche to other niches, especially if you have a generic domain name such as a lifestyle blog. You don’t have to create a new blog for pivoting.
If you have a very specific name on your blog, such as my blog Ebiz Strategic, which is making money online niche. It’s not easy for me to pivot to a recipes niche that is unrelated to my domain name.
If I want to pivot my Ebiz Strategic Pinterest niche, which is about making money online. The possible niche I can pivot is quotes niches such as success and motivational quotes. Because those quotes still can correlate with my domain name, where people want to become successful on their online hustle.
I can hide my quotes blog post category from my website homepage, so it can only be accessible from the Pinterest user who clicks my quote pins. At the same time, other website visitors from Google SEO or other social media besides Pinterest won’t find my quotes blog post. This strategy aims to utilize Pinterest traffic from friendly niches such as quotes with a 26% audience size from all Pinterest users.
This strategy may not fit all people, but it’s easier if you have a generic domain name (lifestyle blog name) that is not too niche-specific. Then, you can easily pivot your Pinterest niche to other Pinterest-friendly niches.
Is it Worth it to invest your time in Pinterest Marketing?
Yes, regardless your niche is Pinterest friendly or not, there is nothing wrong with testing how Pinterest can drive impressions, clicks, and followers to your business. Pinterest is a visual search engine that can drive residual traffic with a longer lifespan than other social media.
I recommend you research whether your niche works on Pinterest and see how other competitors in your niche perform on Pinterest. If they can make Pinterest work for their niche. Then, you will have the same opportunity also to succeed on Pinterest. So, it will be worth it to invest your time promoting your business on Pinterest.
In Conclusion
Not all niches will perform well on Pinterest. However, the best niches for Pinterest, such as home décor, food, fashion, beauty, DIY, travel, health, and gardening, will perform well by bringing more impressions, clicks, and followers.
If your niche doesn’t have a percentage of audience size on Pinterest audience insight, it doesn’t mean your niche won’t work on Pinterest. You can do some research to validate your niches. If your audience size niche is too small, you can expand to a cross-related niche or pivot to another niche.
Thank you for reading to the end. I hope my article will be useful for you to determine whether your niche is Pinterest friendly or not and what to do if not.
Enjoy this blog post? Bookmark and share it on social media
